Your one-stop shop for the Lyft logo and more.

#### Inc.
#### [How Lyft and Baked by Melissa Stay Customer-Obsessed—Even When It’s Difficult](https://www.inc.com/annabel-burba/how-lyft-and-baked-by-melissa-stay-customer-obsessed-even-when-its-difficult/91157975) 
 

#### Smart Cities Dive
#### [Lyft offers assistance for drivers, premium options to fuel growth](https://www.smartcitiesdive.com/news/lyft-grows-premium-options-david-risher/740068/)
 

#### Techcrunch 
#### [Lyft’s new AI customer assistant is powered by Anthropic’s Claude](https://techcrunch.com/2025/02/06/lyfts-new-ai-customer-assistant-is-powered-by-anthropics-claude/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAMvRsrwJmIM-N4TJFyeBbNIPBJQVovGFXIIK9vKR5T5sQaNeWTT-_pqFrmRXGyl2IulcBr_Eej0TUPa9VSBxHEsFu8WyCppZLOqUXpsZI_iUzaA_RQmDXcwaJhzAahIwPPPCfotWail7Ge9ca0pds6YkAs0xRW0T-ZWtn9U3Sk-G)
 

#### Reuters
#### [Lyft to roll out Mobileye powered-robotaxis 'as soon as 2026'](https://www.reuters.com/technology/lyft-launch-mobileye-powered-robotaxis-as-soon-2026-techcrunch-reports-2025-02-10/)
 

#### CNBC
#### [Lyft CEO David Risher on Q4 results: We've never been in a stronger position](https://www.youtube.com/watch?v=Mm0qVpTLnRI)
 

#### USA Today
#### [Lyft partners with Animal Planet to offer discounted Pet Rides ahead of Puppy Bowl](https://www.usatoday.com/story/tech/2025/01/27/lyft-animal-planet-pet-rides-puppy-bowl/77879022007/)

## Check out [our blog](https://blog.lyft.com/) for the latest news from Lyft.

## Contact us for press inquiries at press@lyft.com.

For everything else, please contact us at [help.lyft.com](https://help.lyft.com/hc/en-us) or through this [form](https://help.lyft.com/hc/en-us/requests/new?ticket_form_id=724707).

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Your go-to resource for the right way to use the Lyft logo, approved lingo, and brand colors — including our favorite shade of pink. 

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Black is the ultimate luxury ride. Arrive in a black car piloted by a top driver.

BLACK

Black SUV is our most spacious luxury ride. Piloted by a top driver, this black car comfortably seats six passengers.

BLACK XL

XL is a supersized ride with six seats for when you need more space or just want to roll with the entire squad. Available nationwide.

Lyft Lux is your high-end ride. From business trips to a night on the town, it’s the perfect way to add a little luxury and arrive in style.

Lyft is your own personal ride. Whether you’re riding solo or hitting the town with your friends, this sedan is yours to fill. Up to 4 max; available nationwide.

LYFT

Enjoy an everyday upgrade with Extra Comfort, personalized to your preferences, in a newer, roomier car.

EXTRA COMFORT

New users only. Limited quantity available. 50% off your next 2 rides. You have 2 rides remaining. Max savings of $10 per ride. Discount applies to the fare, service fee, tolls, and taxes only. Offer valid until 14 days after activation. VoIP phone numbers cannot be used to redeem coupons, credits, discounts, or other promotions. Cannot be combined with other offers. Subject to Lyft's Terms of Service.

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Lyft Press Room

Lyft in the news

Inc.

How Lyft and Baked by Melissa Stay Customer-Obsessed—Even When It’s Difficult

Smart Cities Dive

Lyft offers assistance for drivers, premium options to fuel growth

Techcrunch

Lyft’s new AI customer assistant is powered by Anthropic’s Claude

Reuters

Lyft to roll out Mobileye powered-robotaxis 'as soon as 2026'

CNBC

Lyft CEO David Risher on Q4 results: We've never been in a stronger position

USA Today

Lyft partners with Animal Planet to offer discounted Pet Rides ahead of Puppy Bowl

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