We all love discovering new music and singing along with our favorite songs in cars. Can you imagine doing both with your favorite artist?
Lyft has partnered with Grammy-award-winning artist Young Thug to surprise several Lyft drivers by taking rides and sharing a few new tracks from his much-anticipated album PUNK. Watch Young Thug and his Lyft drivers connect, vibe, and discuss the upcoming album.
On October 15th, Lyft riders will be able to customize their in-app experience with Young Thug-themed car icons. Fans will unlock SP5DER Mode by entering the promo code YOUNGTHUG in the rewards tab of the app. Riders also get access to 10% off exclusive Young Thug merch & music at www.youngstonerliferecords.com/shop with promo code "PUNKLYFT"*.
Young Thug partnered with Lyft to create an opportunity to connect with fans one-on-one, and enjoy seeing their reactions to his new music. Plus, he said, “In a car, you get to hear sounds you wouldn’t hear if you were in a studio, or in a club, or on stage. You know what I’m saying? When you record a slap, you’re like, We got to go hear this in the car.”
“Sharing music is a major way our community connects during their rides. Some of our favorite rider/driver stories on social media are about bonding over a favorite song, discovering a new album, or learning a new artist,” said Chaia Raibon, Senior Social Lead at Lyft. “We wanted to take it beyond ‘passing the aux’ and invite artists, like Young Thug, to elevate our ride experience and really engage with fans.”
Catch the Lyft Launch Party on Lyft’s YouTube and Instagram. Don’t forget to check out Young Thug’s new album PUNK on October 15th and shoot him a text at 404-777-PUNK, as well as enjoy SP5DER Mode in the app on release day.
*Offer ends 11/15/2021. Limit 1 use per customer.