Lyft Ads Rolls Out Programmatic via Microsoft Monetize
Advertisers can now access Lyft Ads’ rideshare inventory through the open auction on Microsoft Monetize. This includes reaching Lyft riders with native display ads shown in-app after ride request, available through all leading programmatic buying platforms. Video ad formats on the open exchange will be coming soon.
Beyond the Ride: Audience Extension Powered by Microsoft Curate
The journey doesn't have to stop in Lyft. With our newest solution, Audience Extension, brands can re-engage riders across CTV and OLV and editorial platforms, serving relevant and consistent messaging to the right audience beyond the ride. That means advertisers can start a story in Lyft, and continue it across the digital ecosystem their audiences love across video, audio and editorial. Audience Extension enables Lyft's data superpower beyond the app. Brands can enhance their engagement by leaning on Lyft’s data superpower, given Lyft’s ability to build audience segments based on rider patterns derived from select destination and lifestyle categories and spending trends, which are refined through 180/90/30 day lookback periods. Audience Extension can provide brands with the opportunity to align with the right audiences, ensuring effective engagement and measurable outcomes. Starting today, the following standard audiences are available programmatically through your demand-side platform (DSP):
Lyft riders: riders who have taken a Lyft in the last 180 days
21+: riders age 21+ who have taken a Lyft in the last 180 days
The Travelers: riders who have taken a Lyft to the airport in the last 180 days
The Foodies: riders who have taken a Lyft to a restaurant or fast-casual or quick-serve dining outlet in the last 180 days
The Shoppers: riders who have taken a Lyft to a retail outlet (grocery/drug/mall/supercenter included) in the last 180 days
The Sports and Entertainment Seekers: riders who have taken a Lyft to a concert, movie or stadium event in the last 180 days
Custom audiences (e.g. riders who have searched for certain terms within the Lyft App or have taken a ride to specific destinations) and lookbacks of 365, 90 or 30 days are in beta.
Reaching audiences across video, and editorial platforms means your rideshare campaign becomes the foundation for broader marketing initiatives, maximizing ROI and creating lasting brand relationships that extend far beyond a single trip.
Innovation at Every Turn: New Map Products
Innovation drives everything we do at Lyft Ads, and our latest Map Products showcase how brands can transform the entire rider journey into an engagement opportunity. All of our new Map products are currently in alpha, giving select partners early access to new advertising formats.
These Map Products include:
Sponsored Map Pins (Alpha) allow advertisers to customize location markers with branded imagery, turning everyday destinations into discovery moments. Branded location markers appear on the Lyft map when riders are dropped off within a designated mile radius of sponsored stores, helping to increase awareness of nearby locations and supporting business initiatives.
Map Splash (Alpha) takes this further with full image overlays on the map interface, creating an immersive branded experience that captures attention during those crucial pre-ride moments when riders are most engaged with the app. This bespoke customization allows brands to align their messaging with key brand moments.
Ready to Ride with Lyft Ads?
Lyft Ads combines the captive attention of rideshare with data-driven insights and innovative ad formats to deliver results that traditional platforms simply can't match.