Lyft is proud to announce that Suzie Reider, a proven leader who has decades of experience helping brands grow their businesses, is joining the company as EVP, Lyft Media and Lyft Business. She’ll start on December 10, reporting to CEO David Risher and will be based in San Francisco, CA. 

Suzie has over 25 years of experience as a global strategic business leader. A pioneer in digital advertisements and innovation, Suzie brings an extraordinary track record from Google, where she spent 17 years architecting company-defining revenue strategies. Her leadership roles at Google include serving as the Global Chief Revenue Officer for Waze as well as founding YouTube’s Revenue and Marketing Organization. Suzie has a proven track record of working with partners and brands to help them scale their businesses. As a business leader she has run multibillion-dollar revenue across video, search, display, and location product lines, which is key for the future growth of Lyft’s Media and Business teams. 

"I’ve been a loyal Lyft rider since 2012 and am beyond excited to work at a company that truly does good for the world.  Lyft’s work with Medicare and Medicaid to cover transportation to and from medical appointments in 26 states and Washington, D.C. is admirable, and I look forward to working with the Lyft team to advance this and other partnership initiatives,” said Suzie. “In addition, the media business is really interesting as location signals are powerful and there is so much we can advance in experiential marketing. I am thoughtful about the full Lyft ecosystem (Riders, Drivers, and Partners) and can't wait to get to work on a media strategy that serves all constituents."