Portland, OR – Earlier this month, Lyft partnered with Hacienda CDC in celebration of Día de los Muertos, a vibrant community event filled with food, art, and music that took place at the Portland Mercado on November 1st and 2nd. To help make this event accessible to all, Lyft offered $10 off rides to or from the Portland Mercado with the code Hacienda23.
Hacienda CDC, a prominent Portland nonprofit organization, is dedicated to providing affordable housing, enrichment programs, and economic development opportunities to local Latino, low-income, and BIPOC communities. The Portland Mercado, one of Hacienda CDC's initiatives, is a diverse marketplace that incorporates culinary and artistic traditions from Latino cultures and hosts nearly a dozen Latin(o/a/e/x)-owned small businesses
This year's "Día de los Muertos" event at the Portland Mercado drew a diverse crowd of over 800 people from the Portland area. With Lyft's support, attendees could enjoy this cultural celebration without worrying about transportation or parking, promoting accessibility for all members of the community.
Hacienda CDC’s Deputy Director of Communications & Development, Andréa Guedes, notes, “This is one of the few local Dia de Muertos celebrations of this size, and every year we see individuals and families travel far and wide to join us in the heart of the Foster-Powell neighborhood and celebrate alongside community. Thanks to Lyft, we were able to ensure that transportation was not a barrier to participating in this unique celebration of life, and we are honored to have nearly 300 offerings added to our community ofrenda.”
Lyft's Public Policy Director Nicholas Johnson expressed the company’s commitment to supporting local communities in Portland, saying, "We are proud to have partnered with Hacienda CDC to help bring 'Día de los Muertos' to the heart of Portland. We believe that access to affordable and convenient transportation should never be a barrier to experiencing the cultures of our city."
About Lyft:
Lyft is one of the largest transportation networks in North America, bringing together rideshare, bikes and scooters all in one app. We are customer-obsessed and driven by our purpose: getting riders out into the world so they can live their lives together, and providing drivers a way to work that gives them control over their time and money.
About Hacienda CDC:
Hacienda CDC is a trusted community development corporation that exists to rectify injustices by removing barriers and creating opportunities to build generational wealth. By working together, we are making this goal possible.