Today, Lyft is going all in on Lyft Pink, re-introducing the membership with new benefits and a lower subscription price. Lyft Pink is a membership program that allows riders to enjoy member-exclusive savings and elevated experiences across Lyft’s transportation network — which connects riders with rideshare, bikes, scooters, car rentals, autonomous and electric vehicles, transit and more.
Lyft Pink members can ride like VIPs, every time they ride, now for $9.99 per month, or $99 annually. Members get faster pickups at no extra cost with complimentary upgrades to Priority Pickup on Standard rides. Members also enjoy exclusive savings on Lyft XL and relaxed ride cancellations. Lyft Pink pays for itself — on average members saved $29 per month on rides, excluding the cost of membership.
In addition to rideshare benefits, the Lyft Pink membership offers a variety of other perks. Members can enjoy bikeshare and scooter unlocks, request roadside assistance for their personal vehicle right from the app, get upgrades on car rentals, and save on food delivery with Grubhub+.
More riders than ever are enjoying getting around via bikes and scooters; in fact 2.4 million people took their first ride on a Lyft bike or scooter last year. For these riders, the Lyft Pink All Access plan offers even more value. At $199 per year, Lyft Pink All Access has all the benefits of Lyft Pink, plus unlimited 45-minute Classic pedal bike rides and discounted ebike or scooter minutes in any participating city, as well as additional exclusive pricing on rideshare.
“Our goal is to deliver outsized value to our riders through Lyft Pink, so we've reduced the pricing while also expanding the benefits offered to our members. Lyft Pink is the best way to access our transportation network and we're always working to make the program more accessible and more valuable for members. We look forward to continuing to grow Lyft Pink with more exclusive benefits, savings, and unique experiences to come.” - Anand Subbarayan, Head of Lyft Pink
Lyft Pink members get exclusive benefits including:
Free Priority Pickup upgrades to get picked up faster and save $3-4 per ride on average
Exclusive savings with at least 5% off on Lyft XL rides
Cancellation forgiveness, cancel up to 3 times per month for free
In-app roadside assistance for your own car, free up to 4 times a year
Free bike or scooter unlock each month
Free SIXT car rental upgrades
Save on food delivery with Grubhub+
Lyft Pink All Access, members get all the benefits of Lyft Pink, as well as:
Free, unlimited 45-min classic bike rides
Free unlimited ebike and scooter unlocks
Discounted ebike and scooter rates
3 bike or scooter guest passes per year
Additionally, Lyft Rewards, Lyft's rewards program for drivers, will now include a free monthly Lyft Pink membership to top drivers.
Learn more about Lyft Pink memberships at Lyft.com/Memberships. Find more on rewards that Lyft offers at Lyft Rider Rewards.
All details on the Lyft Pink membership can be found here.